World Travel Market Africa is in full swing with lots of exciting news. The most recent news update is the appointment of tourism veteran Alain St Ange as the CEO of the Africa Tourism Board (ATB).
Alain St. Ange, former CEO of Seychelles Tourism Board will be taking the helm of the organisation, which aims to bring Africa together as one destination, assist with outreach into new and exciting tourism markets, and provide a platform for tourism brands that want to communicate their African presence to global source markets.
“As a team we need to rally as many tourism boards and their ministers to look at Africa as one. To facilitate what we are doing, we’ll need to devise ways and means for us to bring Africa together. Only when we really know Africa ourselves, will we be able to work closer together. Tourism is the culture that we have, and when we appreciate our cultures and the diversity of cultures we have, we’ll realise the need to work together to make tourism sustainable.”K
ATB will have two branches: one that recruits memberships and rallies ministers etc together. And one that will be the marketing arm of it.