Airlink, Southern Africa’s premier airline, and Legacy Lifestyle, recently voted the #1 travel loyalty programme in South Africa, have partnered to offer passengers the ability to earn CashBack rewards when they fly on all Airlink flights, irrespective of the type of ticket or the class booked.
“Our partnership with Airlink is designed to reward passengers from the first Rand that they spend, as opposed to most airline loyalty programmes which look after a select handful of passengers”, said Michael Levinsohn, Managing Director of Legacy Lifestyle. “In addition to the CashBack with Airlink, our members get significant value from our other partners, including 15% off at all Legacy Hotels and up to 8% in additional CashBack rewards when they stay with us. Research shows that customers see CashBack as the most valuable benefit of all, so we believe that we have a compelling proposition”, he added.
Airlink CEO Rodger Foster said “We are excited about our new partnership with Legacy Lifestyle because we can now offer our customers access to a network of leisure and hospitality brands across the country. In these challenging times, putting cash back into our loyal customers pockets will make a big difference to them.”
Established in 2011, Legacy Lifestyle has 1,2 million members who can Earn and Spend CashBack rewards across a national network of more than 250 retail partners, making it the largest multi-partner programme in the country. One of the keys to Legacy Lifestyle’s success is the ability to earn CashBack rewards at one partner and spend the CashBack at any other retailer who is part of the programme. Besides the partnership with Airlink, Legacy Lifestyle members are able to Earn and Spend rewards at The Cross Trainer, Bogart Man, Dis-Chem Pharmacies, Baby City, Pringle, L’Occitane, and at all Legacy Hotels & Resorts luxury properties and spas. Legacy Lifestyle is one of the most widely used loyalty programmes in South Africa and was voted #1 in the travel segment in the 2021 BrandMapp survey of households earning over R10,000 per month.
Existing Legacy Lifestyle members can log in to their accounts, purchase air tickets and they will earn 3% in CashBack, which is credited to their Legacy Lifestyle account. These rewards can either be saved up for a later date, or spent on everyday items. Online vouchers can be purchased for Pick n Pay, Spur, Superbalist and a host of other Legacy Lifestyle partners. The vouchers can be used by the member, or gifted to a friend. Joining the programme is quick, free and easy, via the Legacy Lifestyle app, which is available in both the Apple and Android app stores, or via the Legacy Lifestyle website.
Legacy Lifestyle has also partnered with Nedbank’s Greenbacks loyalty programme, so Greenbacks customers who have linked their accounts will also be able to Earn and Spend CashBack rewards on Airlink flights, through Legacy Lifestyle.
Airlink was established in 1992 and is an independent, privately-owned, premium airline. Choice and reliability are Airlink hallmarks, with the airline serving more than 45 destinations in 13 countries throughout Southern Africa, Madagascar and St Helena Island*.
Airlink has consistently been the most on-time domestic airline over the last two years, with its fleet of more than 50 modern jetliners achieving a 97.87% average on-time performance** in January 2022. Airlink is an International Air Transport Association (IATA) member and accredited under its safety audit program.
* Flights serving Madagascar will resume when the current travel restrictions are lifted.
**measured by the Airports Company South Africa.
First published by ATC News