Business Tourism: A Vital Component of the South African Economy?

South Africa is a popular destination for business travellers, who spend on average three times more than their leisure counterparts. Business travellers cross over significantly into leisure travel through tours before and/or after their business activities and return trips in subsequent years with their families. The Southern African Association for the Conference Industry (SAACI) is the recognised umbrella body of the conference and meetings industry in Southern Africa. It is well-poised to take responsibility for this vital economic component in the region. SAACI connects, supports and educates the business events industry in Southern Africa by creating a sustainable environment for business growth. Founded in 1987, it is the recognised professional association for the business events industry. With over 1 500 members, SAACI protects the integrity and professional image of the industry, ensuring that it gains the respect and admiration of the business leaders it serves. But lip-service does not balance the books, it is actual deeds that count. Thus, whilst South Africa is the leader in the meetings industry in Africa, SAACI also serves as conduit for the business traveller who visits the continent. So why come to this part of the world for a congress or convention? With its first world infrastructure, ideal climate and breath-taking scenery, not to mention its friendly people, South Africa is an ideal location for international congresses and conventions. The country has well over 1 000 world-class conference and exhibition venues, ranging from intimate bush hideaways to large-scale, hi-tech convention centres. All of these…

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