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Carmen Stevens: How I Built Africa’s First 100% Black Woman Owned Winery

Kabelo Morokane by Kabelo Morokane
August 8, 2021
in Changemakers Series
Reading Time: 7 mins read
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Carmen Stevens Wines Photo by Abri Kruger

Carmen Stevens. Photo: (c) Abri Kruger

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When Carmen was a little girl growing up in Belhar in the Cape Flats in South Africa, she read about wines and winemaking in novels. The romanticized narrative that was articulated in these books, was hopeful and completely different from where she grew up and what she was exposed to. These stories took her to a world of abundance and prosperity where everything was lush and all elements coalesced, the food, the wine, the joy, all the things that she did not have as a young girl. She learned of the possibility to study winemaking from a friend’s uncle and after applying to Elsenburg Agricultural Training Institute for two consecutive years and being rejected consecutively from 1991 – 1992 because she was not White, she pushed back and threatened to expose the agricultural institute’s racial discrimination to the media. As it turned out, she was eventually accepted to study with the institute and graduated in 1995 with a degree in winemaking. The period from 1990 – 1994 were some of the most tumultuous years for South Africa, a country in transition from apartheid to democracy. Carmen bears the cuts and bruises that come with being “a first” to break boundaries and shares how she has had to overcome the cultural biases that are woven into everyday encounters and experiences in the South African wine industry. She emphasizes that she was the first Black South African to study winemaking, not because no one before her was interested, but because of the…

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Tags: Changemakers SeriesWine tastingWines of South AfricaWomen In Tourism
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Kabelo Morokane

Kabelo Morokane

Kabelo Morokane is a South Africa raised business consultant and wine enthusiast who cares about social innovation and creating diverse and inclusive spaces, at our own terms. She has extensive professional experience within the South African and US Banking sectors across EMEA and North America and recently in the South African wine industry. Her MBA degree dissertation at the University of Birmingham in the United Kingdom which focused on “assessing the impact of a culture of Inclusion and Diversity in the South African wine industry and how this culture can advance the industry”, earned her the highest dissertation grade in her cohort. Kabelo has created the Changemaker’s series to amplify and celebrate the contribution of Black people in the global wine industry.

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