No Result
View All Result
Nomad Africa Magazine | Celebrating the world's richest continent
  • Home
  • Magazines
    • Buy Magazines
    • Request FREE Magazines
  • Advertise
  • Interviews
  • Destinations
  • Culture
  • Get Published
  • More4U
    • Special Features
    • For Subscribers
    • Tourism News
    • Travel Trends
    • Travel Tech
    • Travel Tips
    • Aviation
    • Hotels & Resorts
    • Food+Wine
    • SUV / 4×4 Car Reviews
    • Showcase
    • Spotlight
    • Sponsored
    • Appointments
    • Events
    • Tourism Data & Stats
    • Opinion
    • Thought Leadership
    • Survey/Polls
    • Job Vacancies
    • Wildlife+Conservation
    • Women In Tourism
    • Changemakers Series
    • Tourism Voices In Government
    • Mental Health
    • Watch
  • Deals
    • Flights
    • Hotels
    • Tours
    • Shop
  • Login
SUBSCRIBE
Nomad Africa Magazine | Celebrating the world's richest continent
  • Home
  • Magazines
    • Buy Magazines
    • Request FREE Magazines
  • Advertise
  • Interviews
  • Destinations
  • Culture
  • Get Published
  • More4U
    • Special Features
    • For Subscribers
    • Tourism News
    • Travel Trends
    • Travel Tech
    • Travel Tips
    • Aviation
    • Hotels & Resorts
    • Food+Wine
    • SUV / 4×4 Car Reviews
    • Showcase
    • Spotlight
    • Sponsored
    • Appointments
    • Events
    • Tourism Data & Stats
    • Opinion
    • Thought Leadership
    • Survey/Polls
    • Job Vacancies
    • Wildlife+Conservation
    • Women In Tourism
    • Changemakers Series
    • Tourism Voices In Government
    • Mental Health
    • Watch
  • Deals
    • Flights
    • Hotels
    • Tours
    • Shop
  • Login
SUBSCRIBE
No Result
View All Result
Nomad Africa Magazine | Celebrating the world's richest continent
No Result
View All Result
ADVERTISEMENT

Cultural Literacy: Vital for Today’s Business Travellers?

Adekunle Owolabi by Adekunle Owolabi
in Special Feature
Reading Time: 2 mins read
0
Five benefits of participating in a Business Accelerator Programme
Share on FacebookShare on Twitter
ADVERTISEMENT

In-person meetings are important for doing business across borders. According to MIT’s Human Dynamics Lab, face-to-face requests are 34 times more effective than email, and handshakes promote cooperation and positively influence negotiation outcomes. It’s a compelling reason for businesses to send their teams on an international business trip. However, inadvertently offending someone you’re meeting because you misunderstood a cultural norm can instantly wipe out these benefits. That’s why cultural literacy – truly grasping the customs and mindsets of a culture – is vital for today’s business travellers. “As companies send employees worldwide to build relationships and close deals, awareness of key cultural differences can make or break success,” says Bonnie Smith, GM Corporate Traveller. Heritage Day in South Africa is a brilliant example of how we can celebrate and learn about diverse cultures. But the truth is, every day offers a chance to understand and appreciate different ways of life, especially if travelling to other countries for business, says Smith. While profit and loss fundamentals are universal, values and business practices can vary greatly between cultures. Something as small as how you show respect or handle deadlines can differ completely depending on your location. Smith says that overlooking cultural norms isn’t just a faux pas; it’s a missed chance to build lasting, respectful business relationships, make a good impression, and achieve goals. “Understanding a place’s heritage, etiquette, and local nuances isn’t just good manners now; it’s strategic,” she states. Consider the diverse cultural insights highlighted by Remitly’s (a global money…

 

Get exclusive access to this story

Subscribe to Nomad Africa and get unlimited access to our exclusive articles on African cultural heritage, travel tips, tourism news updates, industry trends and insights. Your subscription will also help support tourism in Africa. Subscription starts from only R15 ($1 USD) per month.*

Also Read:  Trokosi practice

SUBSCRIBE

 

Already a subscriber? Login here

*Charged for the first month after which standard rates apply. Cancel anytime.

 

 

 

 

...

Tags: Culture
ADVERTISEMENT
Previous Post

BRICS Sets New Standards: Job Growth, Visa Accessibility & Air Travel

Next Post

Harnessing Cultural Heritage: A Catalyst for Economic Growth?

Adekunle Owolabi

Adekunle Owolabi

Adekunle, who has lived in Lagos, Johannesburg, and Abu Dhabi while working with multiple news agencies, is a seasoned news writer. He specializes in political and international diplomacy coverage, demonstrating a sharp awareness of global developments and consistently delivering accurate and insightful news analysis.

Related Posts

Idris Elba Nomad Africa
Special Feature

Hollywood’s Next Big Thing: Here is Why Idris Elba Wants to Make Zanzibar a Must-Visit for Celebs

May 16, 2025
Acsiopolis_Nomad Africa Magazine
For Subscribers

The High Cost of Low Prices: The Damaging Impact of Aggressive Discounting on Your Short-Term Rental Investment

February 8, 2025
Nomad Sanganai World Tourism
Special Feature

Tourism Entrepreneurship could be a Game-Changer for South Africa’s Youth

September 17, 2024
Next Post
ken-kahiri-Nomad

Harnessing Cultural Heritage: A Catalyst for Economic Growth?

Please login to join discussion
No Result
View All Result
Isibindi Africa Isibindi Africa Isibindi Africa
ADVERTISEMENT
InterNations InterNations InterNations
ADVERTISEMENT
ADVERTISEMENT
The Rapture Book The Rapture Book The Rapture Book
ADVERTISEMENT
Sanctuary Mandela Sanctuary Mandela Sanctuary Mandela
ADVERTISEMENT
ADVERTISEMENT

Recent Posts

  • Sanctuary Mandela: A Night in Rolihlahla’s Room
  • Twice as Nice and Central at Twice Central
  • Radisson Collection Hotel, Waterfront Cape Town Appoints Leonie Andereya as General Manager
  • Safari Guide of the Year Awards Celebrates South Africa’s Finest
  • Africa Day 2025: The Borders that Still Divide Us
  • Kenya: A Soul-Stirring Safari Adventure
  • From Tourist to Local: Here Is How to Belong Anywhere
  • Radisson Hotel Group Leads Hospitality Growth in Africa with the Most Hotel Openings
  • Kenya Tourism Board Launches New Campaign: A Journey through the Wild Heart of East Africa
  • Tsonga: A Vibrant African Culture
  • Hollywood’s Next Big Thing: Here is Why Idris Elba Wants to Make Zanzibar a Must-Visit for Celebs
  • Simonsvlei Winery Celebrates 80 Years: Producing the Best Wine at the Best Possible Price
  • Calls for Collaboration and Culture at Africa Travel Indaba
  • U.S. Embassy Warns Against Off-Site Visa Fee Payments
  • Africa Travel Indaba Draws 55 Countries to Durban
  • Valor Hospitality to Manage Holiday Inn Mauritius Mon Trésor
  • Donkieskraal Private Game Reserve: Experience the Ultimate Cave Retreat
  • Sanbonani Resort & Hotel Joins the First Group Family
  • Middle East Business Travel Spending Adapts to Global Shifts, Reaching 6.1% Growth in 2025 – Experts
  • Ahmed Bin Saeed Opens Arabian Travel Market 2025
Nomad Africa New Edition 15 Nomad Africa New Edition 15 Nomad Africa New Edition 15
ADVERTISEMENT

Trending on NomadTV

https://www.youtube.com/watch?v=e2bhBUqVHDw&t=3s

Tags

Africa African Cultural Sites African Tourism African Tribes Africa Travel Aviation Bucket list Business Tourism Business Travel Cape Town Covid-19 Covid19 Culture eswatini Events Exclusive Exclusive Interview Existence Hotel Hotels Johannesburg Kenya Mauritius News Nigeria Opinion Rwanda Showcase South Africa South African Tourism Industry Tanzania Top Destination Top Ten Tourism Tourism Africa Tourism News Tourism Recovery Travel Travel News Travel Tech Travel Tips Travel Trends Uganda Zambia Zimbabwe
ADVERTISEMENT
ADVERTISEMENT
  • The Project
  • Buy Magazines
  • Advertise
  • Partner
  • Donate
  • Terms
  • Privacy Policy
  • Cookie Policy
  • About Us
  • Get In Touch
Call us: +27.[0]10.590.6264, +27.719.130.776, +27.610.817.489 Email: info@nomadafricamag.com.
Send all press releases to editor@nomadafricamag.com.

© 2015 - 2025. All Rights Reserved 2414 Publishing (Pty) Ltd. Designed & Developed by: CreativeMagic Group.

No Result
View All Result
  • Home
  • Advertise
  • Buy Magazines
  • Subscribe
  • Tourism News
  • Destinations
  • Culture
  • Get Published
  • More4U
    • For Subscribers
    • Travel Tech
    • Travel Tips
    • News Africa
    • Aviation
    • Special Features
    • Food+Wine
    • Car Review
    • Showcase
    • Spotlight
    • Sponsored
    • Events
    • Tourism Data & Stats
    • Opinion
    • Survey/Polls
    • Job Vacancies
    • Mental Health
    • Watch
  • Deals
    • Flights
    • Hotels
    • Tours
    • Shop
  • Login

© 2015 - 2025. All Rights Reserved 2414 Publishing (Pty) Ltd. Designed & Developed by: CreativeMagic Group.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Wait! Have You Signed-up?

Sign-up to Nomad Africa weekly Newsletter today and never miss out on
travel and tourism updates across the continent of Africa. Get industry insights,
travel tips and understand how the latest trends will affect your business.
Get great member benefits, learn more about African culture and
support tourism in Africa.

NAM Subscription Form
Also Read:  Tshibawu: Keeping Married Baluba Women from Infidelity?

Add New Playlist

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNo, thanks.Read Cookie Policy