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Here is how to combat COVID-Related Decision Fatigue

John Akinribido by John Akinribido
in Travel Tips
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Here is how to combat COVID-Related Decision Fatigue
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Are you experiencing decision fatigue? Working with experts can help to relieve the pressure. It has been over a year since the world got plunged head-first into a global pandemic. The result of which was ‘normal life’ being altered so drastically that many companies are still reeling from the aftershock. The now cliché, that we are ‘living through unprecedented times’, began as an honest and shocked observation, but has now turned into a dreary and exhausting reality for most of us. One of the difficult side effects of this has been an increase in decision fatigue “Companies have had to tackle so many challenges and contend with so much uncertainty, that it’s understandable when decision fatigue sets in,” said Oz Desai, General Manager Corporate Traveller. “The impact of COVID on our lives, and our businesses, has caused us to constantly assess risks and obsess over even the smallest decisions. This has gone on for so long that many of us are actually paralysed and can’t make decisions anymore,” he added. Jodi Hume, a Personal Strategist and Facilitator for business leaders in the US, Europe and Australia, explains that decision fatigue prevents people from making quick, precise decisions as they feel that they can’t make a decision that is consequential. “At the moment, they attribute this to not having enough information to know what is going to happen a month or two down the line. However, this is inaccurate.” ADVERTISEMENT According to Hume, decision fatigue actually sets in when someone is…

 

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John Akinribido

John Akinribido

John Akinribido is the Founder and CEO of CMG Marketing Communications (Pty) Limited (t/a CreativeMagic Group), a Johannesburg based Pan-African fully-integrated strategy and marketing communications agency that has been providing world-class solutions to clients across Africa for over 14 years. He is also the executive publisher of Nomad Africa magazine.

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