INDABA 2015: A Platform to Optimise African Tourism Business Growth


South African Tourism CEO, Mr Thulani Nzima: “Every single INDABA element must give exhibitors an unrivalled and effective platform to showcase their products and services, and to do business. INDABA belongs to them” 

South African Tourism is working to make sure that INDABA 2015 exceeds the business expectations of both exhibitors and buyers.

South African Tourism Chief Executive Officer, Mr Thulani Nzima says: “INDABA is the single biggest platform for African tourism businesses to come and meet global buyer delegates. This tradeshow attracts the cream and the best cross section of the African tourism and travel trade which in turn, attracts the best buyers in the world to INDABA.”

INDABA 2015 takes place at the Inkosi Albert Luthuli International Convention Centre from 09 to 11 May, 2015. INDABA Early Bird registrations for exhibitors closed on 30 November 2014. Over 400 exhibitors have confirmed their places on the tradeshow floor. Applications for the INDABA buyer lounge have opened, and registrations are now open for both hosted- and non-hosted buyer applicants. For more information, visit: 

The already very useful online diary system will be refreshed to ensure INDABA 2015 delivers an optimal number of exhibitor and buyer connections. INDABA 2014 saw increased use of the matchmaking system, with 4.4 meetings per participant scheduled as opposed to 3.3 meetings per participant in 2013. In 2015, there will be better matching of exhibitor offerings to the individual business interests of buyers. The system will also incorporate search filters to help exhibitors easily and quickly identify buyers of most relevance to them.

Nzima also says: “Every single element of INDABA will give exhibitors an unrivalled and effective platform to showcase their products and services, and to do business. There would be no INDABA if it were not for the exhibitors, and the larger African and South African travel and tourism trade. INDABA belongs to them. This is the biggest team of African trade exhibitors in the world who come to Durban each year to do business.”

This article was written by BRUCE GERMAINE


About Author

Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people and enjoying their food and culture. She enjoys tackling complex strategic challenges in the passion-to-entrepreneurship pipeline, particularly focused on the implications of 4th Industrial Revolution and workforce automation on Africa's travel and tourism industry.

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