Historically, intra-Africa travel has held a reputation for being disproportionately expensive compared to transcontinental flights. Yet, this narrative is being redefined, with FlySafair’s decision to connect the dots between Harare, Livingstone, Victoria Falls, and Maputo. And for South African travellers, this expansion isn’t just a convenience; it’s an open invitation to experiences that have been at our doorstep, yet often overlooked.
Kirby Gordon, Chief Marketing Officer FlySafair, says the new low-cost offering in the region should help bring intra-African flight prices down. He says: “The reality is that any additional capacity to a route will mean a shift of the supply curve outward resulting in a lower price-point and more seats being sold. The big question is how steep that demand curve is. We need to understand how many more customers we will be able to attract with the lower price points and if there will be enough to actually sustain the operations and at reasonable price points. But affordable, on-time, and hassle free is our formula and we’ll want to apply it here too.”
FlySafair’s first routes, connecting Johannesburg with Harare and Livingstone, will start on 2 October 2023. All four routes are currently bookable. This move comes just in time for the peak holiday season, enabling South Africans to explore the African continent with greater ease for end of year holidays.
