When it comes to hosting successful events, South Africa’s record speaks for itself. The country has positioned itself as the location for influential gatherings and exhibitions.
Meetings Africa is one of the leading tourism events in Africa and this year it is celebrating its 15th year since inception. Hosted in Sandton, Johannesburg with exhibitors from about 16 African countries, business tourism leaders and buyers from all corners of Africa. The event was set from 24 to 26 February.
Africa’s the second largest growing tourism region in the world, hence, travel and tourism remain one of the key growth drivers of the continent’s economy.
Tourism industry professionals were tackling industry challenges and deploying creativity to solve them.
The show also fostered a healthy environment for creative ideas and conversations on how businesses can advance the tourism sector in Africa. Informative and insightful panel discussions were held at the event to reinforce the importance of tourism for the overall benefit of the continent.
Officially opened by the Minister of tourism Mmamoloko Kubayi-Ngubane, she emphasized on the need to harness the potential growth of the tourism sector. “Collaboration is crucial to assist all African countries realise their full potential”, said Kubayi-Ngubane.
This year’s event was the largest Meetings Africa, to date, with 100% floor space sold to over 311 exhibitors from different African countries. Visitors exploring and buying all that Africa has to offer.
Some of the highlights were educational sessions for attendees to learn more about tourism and industry trends.
The proceedings saw exhibitors being recognized in the Green Stands Awards with Century City Conference Centre & Hotel being chosen the most environmentally friendly stand.
Among the exhibitors were the Uganda Convention Bureau, Tanzania Tourism Board Botswana and other African countries showcasing their services and products.
Next year’s Meetings Africa promises to be even bigger!