MeetingsAfrica 2020 Roars on to Life


Meetings Africa officially slung its doors open early today with a flurry of activities that gave the impression a lot of business deals was to be had before the continental event winds up late tomorrow.

Only at lunch time did most of the delegates seem to have a break from a combination of meetings, dishing out information, and networking, chatting to old and new acquaintances.

 For a writer who experienced this event for the first time, the high standards where equally unmatchable though it remains to be seen what the actual outcomes with regards to figures of the deals struck would be.

The busiest stands included Southern Sun Maputo, Rwanda Tourism Board, O & l Leisure Hotels / Lodges, Eswatini Tourism Authority, Zimbabwe Tourism Authority, Tanzania Tourism Board, Tourism Kwazulu-Natal, Botswana Tourism, Kenya National Convention Bureau and Zambia Tourism Agency.

Given that stands of boards housed private operators from respective African countries, it perhaps explains why they were so busy. This must not negate the fact that a lot of invaluable input went into the planning and execution of Africa’s premier MICE event, therefore a lot buyers trooped in.

South African Minister of Tourism Mmamoloko Kubayi-Ngubane, opened Africa’s biggest tourism lekgoltla in style, chiming the bell symbolizing the event was open for business. And it seems this was a good omen!

Minister of Tourism doing trade walks at #MeetingsAfrica2020 and engaging with exhibitors.

On the other half of the day, the SACCI Press Conference was a juicy presentation taking the lid off to what’s expected at the forthcoming congress.

Watch this space for more details tomorrow. 


About Author

Martin is a South Africa-based Zimbabwe-born Journalist, Media Consultant, Arts Writer & Critic with many years’ experience working in Zimbabwe, South Africa and across the African continent. He is the founder of Tipindewo Afrika Media, a Johannesburg-based new entry in the arts, events, media consultancy and entertainment production space. Martin Chemhere has for more than 20 years worked in public relations and media, as well as written on arts, culture, entertainment, cultural tourism, and aviation and travel and tourism.

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