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Impact of COVID-19: Here are New Ways of Working in Africa

John Akinribido by John Akinribido
in Special Feature
Reading Time: 3 mins read
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Pan-African human capital advisory firm, Africa People Advisory Group has released the findings from a recent Pan-African study into “New Ways of Working”. The goal of the study was to understand organisational responses to the impacts of COVID-19 whilst at the same time understanding how organisations are responding to the continued impact of 4IR and technology. What makes the study and the findings unique is that the study gathered responses from multiple countries and industries across Africa, and represents a true African view, unlike so many studies of this nature. Says Deon de Swardt, Managing Partner at Africa People Advisory Group, “This was a very exciting undertaking for us, not many firms have been able to gather data across the continent on such an important topic.” The study identified six trends, which should be important for CEOs and Business Leaders alike in planning their employee and people response to the issues covered. The first finding highlights the reality that Africa is likely to adopt hybrid working models into the future. This means that employees would be able to work remotely or from an office. This will also require a new set of skills to be built for leaders to be effective. Says Janene Schwartz, Managing Partner at Africa People Advisory Group, “Leaders really hold the key to unlocking “New Ways of Working”. But at the same time, we should not assume the leaders of the past have the skills to drive the change. Skills such a digital literacy becomes important…

 

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John Akinribido

John Akinribido

John Akinribido is the Founder and CEO of CMG Marketing Communications (Pty) Limited (t/a CreativeMagic Group), a Johannesburg based Pan-African fully-integrated strategy and marketing communications agency that has been providing world-class solutions to clients across Africa for over 14 years. He is also the executive publisher of Nomad Africa magazine.

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