The Regional Tourism Organisation of Southern Africa (RETOSA) has partnered with the African Responsible Tourism Awards (ARTA) to encourage more entries to the awards from the Southern African Development Community (SADC). RETOSA is the SADC body responsible for the destination marketing of the region, which is made up of 14 amazing countries.
The primary objectives of RETOSA are to facilitate and promote the development of equitable and ethical tourism through sustainable initiatives, effective destination marketing, and improved regional competitiveness.
For the fourth year running, Wesgro, the official tourism, trade & investment promotion agency for Cape Town and the Western Cape, is the headline sponsor. The aim of the awards is to inspire change in the tourism sector by showcasing examples that tourism providers can learn from. This links perfectly with RETOSA’s objective to grow the capacity among tourism providers to deliver tourism in the SADC region that is sustainable.
Thembi Kunene-Msimang, RETOSA’s Chief Executive Officer says “One of our objectives is to mainstream responsible practices across all RETOSA member states. The African Responsible Tourism Awards not only recognises the efforts of tourism organisations to operate responsibly, it also demonstrates the difference that taking responsibility can make. It can educate and inspire others to be more responsible. Highlighting individual achievements can help SADC achieve theirs.”
Thus far there have been no shortages of responsible tourism award winners from SADC. In the three years that the African Responsible Tourism Awards has been running, a whopping 46 awards have been handed to tourism organisations from SADC countries. Winners have flown flags from Botswana, Mozambique, Namibia, South Africa, Swaziland and Tanzania.
Tourism organisations from SADC countries have also gone on to shine against stiff competition in the global challenge – the World Responsible Tourism Awards. SADC countries have racked up 11 wins since 2015.
Despite the stellar success of tourism organisations from SADC in the African and world awards, there are still many responsible tourism champions that are yet to step into the spotlight. The partnership between RETOSA and ARTA aims to increase the number of candidates entering the awards from SADC countries. As a representative of 14 Southern African countries, RETOSA is in a good position to publicise the awards and reach new candidates.
“One of our objectives is to mainstream responsible practices across all RETOSA member states. The African Responsible Tourism Awards not only recognises the efforts of tourism organisations to operate responsibly, it also demonstrates the difference that taking responsibility can make. It can educate and inspire others to be more responsible. Highlighting individual achievements can help SADC achieve theirs.”
– Thembi Kunene-Msimang, Chief Executive Officer, RETOSA.
Heidi van der Watt, founder of the African awards and director of the organisers, Better Tourism Africa, is also enthusiastic about the partnership: “Some stories of responsible tourism from South Africa, Namibia and Botswana are very well-known. But there are thousands of tourism organisations in SADC and we are sure that there are other responsible tourism champions among them. We’re hoping that this partnership will help us find new responsible tourism success stories, particularly from the lesser-represented countries. We look forward to hearing of exemplary workplace practices in Malawi or innovation in energy management in Zimbabwe.”
The Regional Tourism Organisation of Southern Africa (RETOSA) is a Southern African Development Community (SADC) body responsible for the tourism destination marketing across the Southern African region’s 14 Southern African countries. RETOSA aims to increase and reinforce awareness of SADC as a desirable vibrant tourist destination, with the purpose to increase tourism arrivals, tourism revenue and investments into the region as well as improved regional competitiveness thus promoting socio-economic development.
Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), a non-profit organisation established in 2006, works alongside government, the private sector and communities in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration. We believe tourism should be harnessed to create better places for people to live and to visit. Our work includes advocacy, training and capacity-building, research and technical advisory services.
This article was written by: KRISTIE OMAR