fbpx
No Result
View All Result
Nomad Africa Magazine | Celebrating the world's richest continent
  • Home
  • Tourism Updates
  • For Subscribers
  • Destinations
  • Culture
  • Get Published
  • More4U
    • Travel Tips
    • News Africa
    • Aviation
    • Special Features
    • Food+Wine
    • Showcase
    • Spotlight
    • Sponsored
    • Events
    • Tourism Data & Stats
    • Opinion
    • Survey/Polls
    • Watch
    • COVID19 Updates
  • Deals
    • Flights
    • Hotels
    • Tours
    • Shop
  • Login
SUBSCRIBE
Nomad Africa Magazine | Celebrating the world's richest continent
  • Home
  • Tourism Updates
  • For Subscribers
  • Destinations
  • Culture
  • Get Published
  • More4U
    • Travel Tips
    • News Africa
    • Aviation
    • Special Features
    • Food+Wine
    • Showcase
    • Spotlight
    • Sponsored
    • Events
    • Tourism Data & Stats
    • Opinion
    • Survey/Polls
    • Watch
    • COVID19 Updates
  • Deals
    • Flights
    • Hotels
    • Tours
    • Shop
  • Login
SUBSCRIBE
No Result
View All Result
Nomad Africa Magazine | Celebrating the world's richest continent
No Result
View All Result

South African Wanderlust for Travel Above Global Average – TLN Survey Reveals

Julie Smith by Julie Smith
in Special Feature
Reading Time: 3 mins read
1 0
0
21 places to be in 2021: Dream Hotels & Resorts Encourages South Africans to Venture Beyond the Stoep
Share on FacebookShare on Twitter
ADVERTISEMENT

South Africans’ wanderlust for travel may be above the global average, but the market’s travel purchasing behaviour falls below that of other markets.

This according to the world’s largest survey of travel intentions from leading PR consultancy group Travel Lifestyle Network (TLN) which was compiled for TLN by Thrive and market intelligence firm AudienceNet and released this week.

Some 179,446 people in 28 countries, including South Africa, were surveyed by Global Web Index during the first quarter of 2022, revealing that value for money and a relaxing experience were the key global drivers when choosing a holiday destination.

Value for money certainly featured highly amongst the South Africans polled, with 43% indicating that this would have the most impact on their destination selection, compared with 26% of their global counterparts. At least 27% of South Africans indicated that their destination choice would be made based on the experience being relaxing, while 20% were looking for a once-in-a-lifetime experience and 23% a special offer or deal.

“Interestingly, we saw the percentage of South Africans who see travel as a personal interest (58%) was above the global average of 46%, while 64% of South Africans identified with ‘I like to explore the world as a describes-me statement’ compared with the global average of 46%.

“However, when you look at the actual percentage in the survey results that travel, whether locally, regionally or internationally, this is below the global average,” says Natalia Rosa, CEO of Big Ambitions, which is the South Africa member of the Travel Lifestyle Network.

Only 5% of South Africans surveyed had travelled for leisure overseas in the past three to six months, while 15% had bought a travel ticket in the same period. The survey revealed that only 9% were planning to holiday overseas and 19% were planning to buy a travel ticket.

ADVERTISEMENT

With the launch of South African Tourism’s Sho’t Left Travel Week in September, a real opportunity exists for domestic travel, with the survey indicating that 67% of those polled have a domestic holiday once a year or more; and 22% once every six months. At least a quarter of South Africans are planning on taking a domestic holiday, according to the survey.

Also Read:  Looking for Value in Global Travel? Here are Six Destinations where your Rand still Stretches Far

The global outlook for domestic holidays in comparison is the same, however only 13% have plans to travel internationally, according to the report.

When consumers were asked what factors tended to influence their decision as to where they travelled, value for money emerged as the number one consideration (26%); having a relaxing experience (21%); the weather/time of the year (20%); a cultural experience (15%); a once-in-a-lifetime experience (15%); being able to visit friends/family (13%); and good facilities for children/families (12%).

In the context of the evolving cost-of-living crisis, with inflation rates soaring in many countries, the travel industry needs to contend with consumer concerns relating to the price of travel. With value for money the factor that has most impact on decisions about where to travel on vacation for just over a quarter (26%), affordability is likely to have a significant impact on travel-related purchasing in the second half of 2022 and into 2023.

Overall, the survey discovered that wanderlust abounds with a strong desire to seize the experiences that travel offers in the post-Covid climate. Asked if they were “someone who likes to explore the world”, consumers were highly positive in all regions: Middle East and Africa (60%); North America (51%); Europe (49%); Asia-Pacific (44%); and Latin America (43%).

Survey respondents were asked what they had missed most during the pandemic and cited: exploring new places; a change of scenery; spending time with loved ones; relaxing or sunbathing; and eating different foods.

Says Virginie Le Norgant, Travel Lifestyle Network President: “Our report clearly shows how the rising cost of living is influencing every travel decision made today. This global survey highlights how an increasing number of consumers are seeking value-for-money when booking their leisure trip. Price, not necessarily quality, is going to be a key differentiator to attract consumer spend in the remainder of 2022 and in early 2023.”

Tags: African TourismBusiness TourismDomestic TourismSouth AfricaSouth African TourismSouth African Tourism Industry
ADVERTISEMENT
Previous Post

Bon Hotel Bloemfontein Central Celebrates 50th Anniversary

Next Post

Education Plus Initiative Launches and Aims to Empower Girls in Africa

Julie Smith

Julie Smith

Related Posts

edit post
ken-kahiri-Nomad
Existence

Harnessing Cultural Heritage: A Catalyst for Economic Growth?

September 25, 2023
edit post
Five benefits of participating in a Business Accelerator Programme
Special Feature

Cultural Literacy: Vital for Today’s Business Travellers?

September 24, 2023
edit post
Tourism in Africa: An Untapped Goldmine?
Special Feature

Travel & Tourism: How does South Africa Stack up Compared to the Rest of the World?

July 1, 2023
Next Post
edit post
Girls Empowerment Nomad Africa

Education Plus Initiative Launches and Aims to Empower Girls in Africa

Please login to join discussion
No Result
View All Result
ADVERTISEMENT

Recent Posts

  • Air France Named Official Partner of the Olympic and Paralympic Games Paris 2024
  • Looking For Unforgettable Honeymoon Experience? Check Out The Plettenberg’s ‘Secret Escape’
  • Harnessing Cultural Heritage: A Catalyst for Economic Growth?
  • Cultural Literacy: Vital for Today’s Business Travellers?
  • BRICS Sets New Standards: Job Growth, Visa Accessibility & Air Travel
  • Dimencci: Stepped into the spotlight of the African Fashion Market?
  • The Cellars-Hohenort Unveils New Interiors
  • African Development Bank Affirms Commitment to Continent’s Tourism Sector
  • Lufthansa to Connect Johannesburg Nonstop with Munich
  • Travel Fatigue: Here are Expert Tips to Beat the Burnout
  • Tintswalo Introduces Treehouse Sleep-Out Experience in the Manyeleti Nature Reserve
  • ATMIS Trains Jubaland Journalists on Tourism Reporting
  • Here are Six Helpful Apps for Planning Summer Travel
  • 5 Bucket List Experiences to Tick Off in Southern Africa
  • 10 Safaris You Didn’t Know Exists
ADVERTISEMENT

Trending on NomadTV

https://www.youtube.com/watch?v=e2bhBUqVHDw&t=3s

Tags

Africa African Cultural Sites African Tourism African Tribes Africa Travel Aviation Bucket list Business Tourism Business Travel Cape Town Covid-19 Covid19 Culture eswatini Events Exclusive Exclusive Interview Existence Ghana Hotel Hotels Johannesburg Kenya Mauritius News Nigeria Rwanda Seychelles South Africa South African Tourism Industry swaziland Tanzania Top Destination Top Ten Tourism Tourism Africa Tourism News Tourism Recovery Travel Travel News Travel Tech Travel Tips Travel Trends Uganda Zimbabwe

ADVERTISEMENT

ADVERTISEMENT
  • The Project
  • About Us
  • Advertise
  • Partner with us
  • Invest In Nomad
  • Donate
  • Get In Touch
Call us: +27.[0]10.590.6264, +27.719.130.776, +27.610.817.489 Email: info@nomadafricamag.com.
Send all press releases to editor@nomadafricamag.com.

© 2015 - 2023 All Rights Reserved 2414 Publishing (Pty) Ltd. Designed & Developed by: CreativeMagic Group.

No Result
View All Result
  • Home
  • Tourism News
  • Features
  • Top Destinations
  • Beliefs & Existence
  • Spotlight
  • Showcase
  • Get Published
  • Subscribe
  • Login

© 2015 - 2023 All Rights Reserved 2414 Publishing (Pty) Ltd. Designed & Developed by: CreativeMagic Group.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Wait! Have You Subscribed?

Subscribe to Nomad Africa today and never miss out on
travel and tourism updates across the continent of Africa. Get industry insights,
travel tips and understand how the latest trends will affect your business.
Get great member benefits, learn more about African culture and
support tourism in Africa. Subscription starts from only
R15 ($1 USD) per month. Cancel Anytime.

SUBSCRIBE NOW
Also Read:  Business or pleasure? 5 Key Considerations When Booking Your Trip

Add New Playlist