As Covid-19 continues to challenge the survival of tourism players, businesses have had to experience various challenges. So, what does it take for a tourism industry player to survive under lockdown? What are the challenges like for those that have been in the thick of things so far and how are they coping, given the biggest players have experienced the worst ever periods of their existence? The Coronavirus has shown that, for now, it can outsmart science through mutation of various forms and thereby causing huge challenges to researchers and scientists, as the risk to spread into as many humans increases. Businesses are the hardest hit, with many feeling the harshness of the Covid 19 impact to the extent of closing down or reduce staff if the business is lucky. The sector of tourism is one such that is currently on the cusp of survival, simply due to its reliance on people going out for leisure or business travel. Like most businesses, tourism industry players have had to re-imagine how they survive in a new normal, with many developing strategies and new ways to remain sustainable or just stay afloat waiting for things to return to normal. Owners of hotels, safari lodges, travel companies, airlines, have come to realize that the lockdown may never end, especially given the ‘new wave’ phenomenon that is being experienced in countries like India and now South Africa where provinces like Gauteng have had officials stated in the last third and…
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