The limited use of technology by the tourism sector within Africa presents various business technology opportunities for tourism in Africa. Investing in technology innovations is said to be the solution that will take the African tourism industry to world-class tourism. Experts say that in order to fully exploit Africa’s tourism potential, it is opportune to invest in modern technologies that are used in tourism and hospitality sectors such as the Internet, reservations systems, specific software, mobile communications and security systems. In 2011 David Rowan, an editor of Wired Magazine wrote an article titled “Want to become an Internet billionaire? Move to Africa”. He was advising his U.K readers about the great opportunities of technology development on the African continent. Fortunately, these opportunities are still available today and the African tourism sector hasn’t yet reaped the benefits of technology. The status quo of the usage of technology in Africa by most tourist attractions is only seen in static websites which are websites that only serve or capture information but do not allow engagement with the audience directly. Well-developed tourist attractions in Africa allow clients to book, make reservations online and conduct relevant customer services online. However, there are not enough interactive websites that have that capacity when compared to under developed tourist attractions, specifically since the tourism sector in Africa is dominated largely by these very same tourist destinations. This presents an inconvenience to international customers who want to and are used to doing everything online and within reach of…
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