As the festive season edges ever closer in a year that has been one of the most challenging in recent memory, many South Africans are tired, burnt out and looking forward to a well-deserved break. But what will summer holidays look like in December 2020, and how can you make it one to remember? Here are just a few things travellers are looking for: Safety In light of the COVID-19 pandemic, the fact that prospective travellers are looking for optimal safety goes without saying – and yet it cannot be emphasised enough. Dubbed ‘Generation C’ at WTM London at the beginning of November, establishments need to go out of their way to communicate to this new generation of cautious travellers that they are, in fact, COVID-ready and actively making guest/patron safety a top priority. They should communicate this message on their website, social media pages, brochures, and more. Most importantly, they should encourage recent guests to speak openly about their experiences in an effort to encourage cautious travellers to spread their wings once again. “Word of mouth is still so powerful, and hearing how safe one person felt when staying at a hotel or when taking part in an excursion or activity could mean the difference between someone booking the holiday they so desperately need and want, or opting to stay home,” says Peter Dros, Sales & Marketing Director at Fancourt in George. “Travellers are definitely looking for spacious accommodation, wide open spaces and the chance to avoid crowds this…
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