The Rise of Online Food Ordering and Delivery in Africa

The Internet revolution in Africa has prompted the emergence of new start-ups that enable consumers to skip restaurant queues and order meals online. 24-year-old Blessing Meyiwa parks his bike after delivering a meal to a customer in the upscale suburb of Sandton in Johannesburg, South Africa. As he takes off his helmet, his phone beeps, notifying him of a new online order. He notes, “It’s always this busy, orders come in all the time.” With that, it’s safe to say the online food ordering market in Africa is getting really hot and spicy. Blessing works for a Johannesburg-based start-up called MeHungry. Established about six months ago, MeHungry is an online food ordering and delivery service that aims to streamline the process of ordering from restaurants, and become a notable player in the country’s enviably burgeoning e-commerce sector. Founders Ricky Silberman, Dean Levin and Frederik Broholt partnered with Danish online takeaway ordering powerhouse e-takeaway. “We run on the backbone of our Danish partner e-takeaway who has been refining this online ordering process for 13 years… you can’t beat experience. We want our customers to know that MeHungry is 100% reliable. Compared to our competitors, we offer the full process from online ordering to payment and food delivery,” says Ricky. While the online food ordering market in the continent is still in its infancy, it has struck a chord with consumers looking to make the most out of the benefits of buying meals online and they have warmed up to the concept…

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