There’s no doubt that 2021 has got off to a bumpy start. Globally, January has seen more of the same – lockdowns, border closures and travel restrictions. In South Africa we’re grappling with a blanket alcohol ban, curfew, a virulent second wave of infections – and warnings of a third wave to come. It’s hard not feel overwhelmed. But while 2020 saw the overnight shutdown of the travel, tourism and hospitality industries, Jurni CEO, Dr Nomvuselelo Songelwa believes that 2021 will usher in a new way of travelling, opportunities amid the uncertainty, and the space to develop new tourism products and services: “Socially-distanced travel, safe travel and more conscious and sustainable travel are here to stay,” says Songelwa, “And while change and uncertainty is terrifying – especially for those who saw their incomes disappear in 2020 – it’s important for SMMEs to identify the opportunities and grab hold of them where they can.” For Songelwa this means taking the opportunity to: Reflect and build a better offering Although South Africa’s tourism industry is heavily reliant on international travel, the reality is that with travel restrictions still in place around the world, domestic tourism will make up the bulk of travel for the foreseeable future. South Africans will hopefully begin exploring their country in new ways, which gives SMMEs the chance to reflect on their business, improve their offering – and present it to a South African audience for polishing. Health and safety is going to remain key. The Department…
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