Veganism has traditionally been associated with both the consumer and retail sectors but its influence in the tourism space is growing, according to GlobalData, a leading data and analytics company. Vegan-friendly tours, excursions and digital travel apps are emerging as another tool for travel companies to attract environmentally focused individuals. As companies across the travel and tourism spectrum look to recover from the harmful impact of COVID-19, they see greater personalization as key. This helps ensure satisfaction and consequently, accommodating every traveler type – vegan included – will be critical in the future of travel. Johanna Bonhill-Smith, Travel & Tourism Analyst comments: “A common objective across the entire travel and tourism sector is to deliver a ‘seamless’ traveler experience for each customer along every touchpoint, on an individualized, trip-by-trip basis. Vegan travelers can often encounter problems ranging from where to stay to a lack of suitable meal choices. Language barriers and cultural differences can often exacerbate these problems. This creates an opportunity where personalized recommendations are lacking and catering for a growing vegan consumer base could soon be a key differentiator.” Unique apps have emerged, with Veg Visits and Air Vegan identified as key innovators. Veg Visits, for example, is a Vegan home sharing platform providing individuals with ‘vegan hosts’ across 80 different countries. Air Vegan rates how vegan friendly an airport is, giving users insights into the best Vegan food spots within it. Some lodging providers also commonly provide for the Vegan tourist with hoteliers and Hilton opened its…
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