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Harsher Third Wave Restrictions Could Signal The Death Knell For Recovery Efforts

John Akinribido by John Akinribido
in Tourism Updates
Reading Time: 2 mins read
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Harsher Third Wave Restrictions Could Signal The Death Knell For Recovery Efforts
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With the prospect of stricter lockdown regulations as a result of the current third wave of COVID-19 infections, there is mounting concern that it could signal the death knell for the recovery efforts for many in the industry.

Perhaps more so now than during the first two waves, the Government is faced with the almost impossible task of preventing significant collateral damage through stricter COVID19-regulation, including the loss of jobs and livelihoods.

While there have been calls for stricter lockdown regulations including an outright ban on alcohol, FEDHASA welcomes the Gauteng government’s indication that it would oppose such actions because this could be detrimental to the economy of the province.

Responsible trade within the tourism and hospitality sectors as well as the general public’s adherence to health and safety protocols as set out by Government remain key to the sector’s survival.

The statistics released this week, by Statistics South Africa with focus on the accommodation and the food & beverage for the month April 2021, have shown income from accommodation decreased by 32,2% in the three months ended April 2021 compared with the three months ended April 2020. The negative contributors to this decrease were: hotels (-40,4% and contributing -27,3 percentage points); and ‘other’ accommodation (-18,6% and contributing -5,2 percentage points).

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These statistics indicate how financially damaged the sector was and it does not bode well for the survival of the hospitality and tourism industry if there are further and harsher restrictions imposed.

“The efforts taken to secure vaccines and speed-up the vaccination programme is a welcome development. However, mass vaccination of South African residents is the only solution in the industry’s fight against COVID-19 – and we still believe it to be the way forward,” says Rosemary Anderson, FEDHASA National Chairperson.

“As such our whole industry’s survival depends on our Government being able to ensure the majority of our adult population can be offered the vaccine as a matter of urgency.”

“FEDHASA has designed a robust set of health and safety protocols for COVID-19, and our members are acutely aware of the importance of adhering to these standards in order to safeguard the public and be able to continue trading. Although we are in the grip of the third wave, there is no sector as cognisant of the direct relationship between adherence to protocols and the recovery of the sector than the hospitality and tourism industry, “she concludes.

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John Akinribido

John Akinribido

John Akinribido is the Founder and CEO of CMG Marketing Communications (Pty) Limited (t/a CreativeMagic Group), a Johannesburg based Pan-African fully-integrated strategy and marketing communications agency that has been providing world-class solutions to clients across Africa for over 14 years. He is also the executive publisher of Nomad Africa magazine.

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